ABOUT EBONY WOMEN UP
CHALLENGE: Ebony Magazine wanted to increase attendance to their #EbonyWomenUp brunch event series to help drive social conversations around highlighting and empowering women in media. Our aim was to discover and recruit influencers in key markets and grant them exclusive access to the brunch, join the conversation and foster new brand relationships.
SOLUTION: Ebony Magazine turned to Intecoo as an agency partner to discover local women leaders for their influencer efforts. We chose Atlanta-based media, and lifestyle influencers to share the #EbonyWomenUp experience with their friends and colleagues and tracked the official hashtag to measure the impact of selected influencers.
RESULTS: 53k social impressions #EbonyWomenUp (ATL), 75+ pieces of original content created in all forms of media