CHALLENGE: Create an annual winter festival featuring International superstars that will welcome a wide demographical age range 18-65. Goal is to give international acts an experience that will set bar and make Cayman Islands a holiday travel destination.

SOLUTION: From ideation to execution, Intecoo took on the task of booking a diverse group of talent. The lineup included the son of legendary Reggae Artist Bob Marley – Kymani Marley, R&B Singer Avant, Star of Empire on Fox, Yazz the Great, Jamaican dancehall artists Vershon and Jahmiel, as well as emerging star Kayla Briana. We put together a promotional campaign which encompassed social media tools including facebook ads, television and radio ad buys, as well as strategic partnership with mobile phone carrier to send promotional alerts.

RESULTS: 3,000 Tickets sold

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