CHALLENGE: AspireTV wanted to increase awareness and drive social conversations for a their Fall 2017 line-up of shows including American Black Film Festival & In Living Color. Our aim was to discover and recruit influencers in their national key markets and give them an opportunity to earn exclusive incentives/rewards from the network by encouraging their audience to tune-in.
SOLUTION: AspireTV turned to Intecoo as an agency partner to discover media, and lifestyle influencers to share network provided content with their friends and colleagues to encourage them to tune-in and visit the website. We tracked the official hashtag and customized links to measure the impact of selected influencers.
RESULTS: 12 Influencers activated across 2 campaigns, 135 Post of client-provided graphics and videos, 15,710 in earned media value