Dear, GEEKS, NERDS, ALTERNATIVES, & QUIRKY PEOPLE this episode is for you!

Bryanda Law created her blog Quirky Brown Love while taking a break from her MEDICAL SCHOOL application process. After some pretty obvious signs that med school would be put on hold, Bryanda realizes that she had never explored anything outside of that option.  She started Quirky Brown Love to serve as both her outlet for things considered “not black” like cosplay, anime and comic books and representation for “quirky” people of color. In 2016 Bryanda decided to rebrand Quirky Brown Love to Quirktastic and solely cater to her niche market of quirky people and in 2017 Bryanda entered into an incubator to continue the #GOAL of taking the platform to the next level as a full-blown media company.

In this episode, we discuss the challenges of rebranding, the importance of customer discovery, brand activation, shady ex-employees, and expansion.

For show notes and minutes go to www.goalsradio.net

Resources mentioned (Clickable links):

-Incubator: DigitalUndivided

Mode Media Article (The rise and fall)

Media Vine

Paetreon

-American Underground